business and the mobile economy.

The mobile age has arrived. For businesses in all industries, mobile technology represents an unprecedented marketing opportunity. The dominance of mobile technology is irrefutable both in the USA and worldwide.

The USA:

• 89% of the U.S. population owns a mobile phone
• During 2007 the first cross-over from PC to Mobile phones happened, with more users accessing via phone than PC
• 60 million US teenagers carry cell phones everywhere they go
• In the US in 2006, there were 69 million text users. It is forecasted by 2010, the number will exceed 100 million
• In the US, mobile ads served has seen 2008 year-on-year growth of 917%. It is expected that mobile ads served in the US market will reach more than 800 million ad views per month by the end of Q2, 2008
• In Q1 2008, Mobile’s top 10 markets served a total of 2 billion ads, representing a year-on-year growth of 800%
• In 2007, SMS (text messaging) was the biggest data application on the planet. 1.8 billion people globally are text messaging, including over 42% of the U.S. population
• On the internet there are about 1.5 billion e-mail boxes, maintained by about 800 million people. 1.8 billion people are actively SMS texting
• E-mail is opened in 24 hours and replied to in 48 hours. SMS is read within 15 minutes on average and responded within 60 minutes
• While 65% of traditional e-mail is SPAM, less than 10% of SMS is SPAM
• Over 50% of mobile Internet subscribers have used their handhelds to shop for big-ticket items, such as cars and vacations
• In 2008, over 70% of professional laptops have WLAN capability, allowing wireless Internet connection through mobile device
• 73% of the mobile population uses a handheld device to tell time, instead of a watch
• American Idol formats have earned over $900 million from text messaging votes
• In the U.S., more people own mobile phones than computers
• 60 percent of the U.S. audience already sends and receives text messages and 15 percent accesses the Internet via their mobile phones

Worldwide Trends:

• Over 3.3 billion people around the world subscribe to mobile service
• 2.7 Billion phones are in daily active use. There is a subscription for 40% of the planet’s population
• 60 million new subscriptions are purchased every month
• There are 2.7 billion Mobile phones shipped annually worldwide. 950 million phones were sold last year and the total worldwide mobile subscriber base grew from 2.1 billion to 2.7 billion
• China gains six million cellular phone subscribers every month; India adds seven million
• Three years from launch almost 20% of South Korean phone users watch digital broadcast TV on their phones
• In South Korea five separate credit card services are available on the three mobile networks
• In South Korea almost 100% of credit card based point-of-purchase sites accept payment via mobile phone credit (and charge) cards
• Global music industry earns 16% of its revenues from mobile phones (mostly ring tones)
• Videogaming earns 14% of its global revenues from mobile
• Currently 70% of all phones sold are camera phones so camera phones outsell digital cameras by more than 7 to 1
• The Western European average per capita penetration for mobile phones is already 110%
• Italy, Taiwan, Hong Kong and Israel have penetration rates at over 140%
• There are 1 billion more mobile phones worldwide than there are computers
• By 2020 observers expect double the content on mobile than television
• 60 percent of people who buy the Apple iPhone cite Wi-Fi Internet access as one of the reasons